US First Capital is committed to helping emerging companies develop and implement successful business strategies. For the past two decades, our principals have worked on numerous start-ups and emerging companies on many different aspects of their business, from business planning and capital raising to financial modeling and market research. We leverage our deep entrepreneurial consulting experience to advise private equity and venture capital firms on potential investments and acquisitions. We help private equity and venture capital investors identify, assess and screen potential investments into innovative and high growth companies. Additionally, we provide valuable strategic consulting services to portfolio companies in order to accelerate growth and maximize investors’ return on investment.
Customers and investors seek to buy value, which is always relative. To determine relative value, the people you are selling your product or equity to are going to put you up against your peers, as they define them, and against other opportunities available to them. So, if you don’t position yourself properly, they will position you.
Growing companies seeking access to the capital markets or to be acquired must properly position themselves within their competitive marketplace and as an investment opportunity. The only way to accomplish this effectively is to understand your markets thorough market research. Only then can you package, position and present the value of your company and the investment opportunity in a way that will inspire your audiences to act affirmatively.